After the untimely demise of MODOX via Moxie's lawsuit, Big Jim Barry set up Herb-O Phosa as the next generation of soft drink. It was marketed as both "A Sweet Bitter Nerve Drink" and "A True Fruit Phosphate Drink."  The new company was simply called Herb-O Phosa Company and manufactured and bottled at 233-237 West Exchange St. in Providence, RI (corner of the present day West Exchange and Bradford St.)

Herb-O Phosa was marketed just like MODOX with Indian theme (see below) and the "Nerve Drink" motto. A new gimmick to keep sales repeating by saving the bottle caps for redemption for premiums was instituted. Again, Phosa was sold at drug stores and soda fountains just like it's predecessor, as well as by the bottle direct to the consumer

Besides the original Herb-O the following is a list of sodas bottled under the Herb-O Phosa moniker:

      1. Fruit
      2. Orangeade
      3. Lemon & Lime
      4. Ginger Ale
      5. Sarsaparilla
      6. Wild Cherry

Currently, we are not sure about the dates that Phosa was in business but our best guess is somewhere in the teens to the twenties in the twentieth century.

Excerpt for Little Rhody Bottle Club Listing:
iRI-861
(RI-670)

HERB-O (front & reverse shoulders)
FOR REBATE RETURN TO HERB-O PHOSA CO. / PROVIDENCE, R.I. REGISTERED (lower front)
machine made crown top
aqua
10-1/4"
clear
10-1/4"
Also found with paper label which reads Made From Herbs And Roots Good For The Stomach And Nerves (picture of an American indian wearing a headdress, kneeling in front of a campfire putting herbs and roots into a steaming pot.)


HERB-O PHOSA Trade Show Booth
c.1920

HERB-O PHOSA Soda Fountain Coupon